Apple’s recent foray into high-end fashion accessories sparked mixed reactions online. The iPhone Pocket, a collaboration with Japanese fashion brand Issey Miyake, faced online mockery and ridicule. Despite its $230 price tag, the accessory quickly sold out, indicating strong demand. Clones of the iPhone Pocket have already started appearing in the market due to its popularity.
The iPhone Pocket became a sought-after item, with people lining up for hours, reminiscent of iPhone launch events. Images and videos of long queues outside Apple’s SoHo store in New York circulated on social media. The accessory was exclusively available at this location in the US, and all color options sold out within minutes.
Counterfeit versions of the iPhone Pocket have surfaced online just days after its release, priced as low as $6 on platforms like AliExpress. As the original accessory was limited edition and not widely available, these knockoffs offer a chance for consumers to flaunt a similar design without the Issey Miyake branding.
In addition to clones, individuals are reselling authentic iPhone Pockets at inflated prices to capitalize on the strong demand from Apple enthusiasts.
Described by Apple as “Inspired by the concept of ‘a piece of cloth,'” the iPhone Pocket is a unique 3D-knitted bag designed to hold an iPhone and other small items. It comes in two styles—a shorter pouch and a longer crossbody version—both embodying Issey Miyake’s minimalist design approach.
The trend of imitation products following high-profile releases is not limited to the iPhone Pocket. Similar patterns have been observed with accessories like AirPods Pro 2 and previous iPhone models.
In conclusion, the iPhone Pocket’s success has led to a surge in clones and resales, showcasing the strong influence of Apple’s brand and design collaborations in the fashion accessory market.