Apple’s iPhone 16 is wrapping up the year on a positive note despite the buzz surrounding the newer iPhone 17 lineup. Counterpoint Research’s latest data reveals that the iPhone 16 retained its position as the top-selling smartphone globally for the third quarter of 2025. While the iPhone 17 is garnering attention as a top-tier choice under the Rs 1 lakh category, the iPhone 16 continues to shine, capturing around 4% of the total global smartphone volume.
Counterpoint’s recent report highlights that the iPhone 16 maintained its lead in global smartphone sales for three consecutive quarters, securing five spots in the top 10 smartphone models worldwide. Even though the iPhone 17 Pro Max broke into the top ten rankings, limited availability towards the quarter’s end hindered its ability to surpass the iPhone 16.
Despite the significant upgrades introduced in the iPhone 17 series, the iPhone 16’s success can be attributed not only to its specifications but also to strategic marketing tactics. Festive promotions and ongoing discount offers propelled iPhone 16 sales to new heights, allowing Apple to navigate the usual decline in demand that typically accompanies the launch of a new series.
The A18 chipset in the iPhone 16 continues to impress users with its exceptional speed and performance. Even with the release of the latest A19 chip in the iPhone 17, the marginal improvement may not justify the higher price point for many consumers. The design similarities between the iPhone 16 and 17 models, coupled with the robust camera system, contribute to the sustained popularity of the iPhone 16 among buyers.
The arrival of the iPhone 17 prompted a price reduction of the iPhone 16, making it a more attractive option for budget-conscious consumers. This strategic pricing strategy, combined with festive discounts and ongoing promotions, has solidified the iPhone 16’s position as a top seller, particularly in markets like India.
In conclusion, while the iPhone 17 boasts advanced features and appeals to early adopters, the iPhone 16’s combination of performance, design, value, and continuous discounts make it a compelling choice for many buyers, especially in India. The consistent price reductions and promotional offers further enhance the appeal of the iPhone 16, making it a strong contender in the smartphone market.