Artificial intelligence (AI) potentially replacing human roles has been a concern in various sectors. Although experts suggest a complete takeover is not imminent, AI is already revolutionizing corporate communications. A recent study highlights that approximately 25% of press releases and job postings are now being crafted using AI tools like ChatGPT and Gemini.
The research, featured in Patterns journal, indicates that AI tools have been responsible for around a quarter of press releases since ChatGPT launched publicly in November 2022. The study scrutinized numerous texts from platforms such as Newswire, PRWeb, and PRNewswire. Notably, the science and technology sector is prominently utilizing AI to automate press release composition.
Furthermore, an examination of job listings on platforms like LinkedIn unveiled that AI-generated language is present in about 6% to 10% of postings, with smaller companies utilizing AI in nearly 15% of listings. The study also noted a significant uptick in AI-generated English-language press releases from the United Nations, with AI-generated UN releases escalating from slightly over 3% in 2023 to nearly 14% in 2024. These findings underscore the integration of AI-generated content in both recruitment and corporate messaging.
Interestingly, while AI adoption surged rapidly, it seems to be plateauing now. The report shows that AI usage in press releases hit a peak of 24.3% in December 2023 before stabilizing slightly below that level. A similar trend was observed in job listings, with AI-generated content reaching a peak before tapering off. Despite continuous growth in AI-written UN communications, the pace has slowed, indicating a potential equilibrium between human oversight and machine efficiency within organizations.
The study delved into how individuals engage with AI writing tools as well. By analyzing over 687,000 complaints lodged with the US Consumer Financial Protection Bureau from 2022 to 2024, researchers found that around 18% of these complaints likely involved AI assistance. Notably, individuals from regions with lower educational levels displayed a higher inclination to use AI for drafting complaints, challenging the common belief that new technologies are predominantly adopted by younger or more educated users.